Starting A Home Based Internet Business (pay per click companies) with Promotion And Marketing

July 18th, 2008 admin Posted in marketing |

By capil001

When you are starting a home based internet business one of the most important aspects for the growth of your business is the promotional and marketing strategy you are following. There a million and one ways to promote your business online and knowing them is the first step towards using them: 1. Use SEO heavily: SEO is a yet an unmatched tool for the promotion of a website. Ensure the services of a professional here and make sure that you get what you wanted by running tests of SEO results. When starting a home based internet business a high ranking is a great boost. 2. Have regular periodic newsletters: You will need people to know about your starting a home based internet business, initially. And afterwards, you will need them to know the news about your new business. The best way to keep them informed and have your website fresh in their minds is with a regular informative newsletter. 3. Offer link exchange programs with other similar minded websites: There are a number of other websites who could be grouped in your area of interest. You could identify these and then offer to carry a link to their website on your website, for a return of the favor. This is sometimes is such a boon - especially when starting a home based internet business because it gives you additional visibility. 4. Use PPC marketing techniques: When starting a home based internet business sometimes you will find the need for hard and aggressive marketing. This can be done through pay-per-click (PPC) technique where you will pay a certain price for every click to your website. The downside here is that if you are attracting the wrong crowd you will end up paying too much without much conversion which will actually harm you more than help you. To avoid that, you need to use very accurate keywords and target the right crowd. 5. Pay for ads on search engines: You can pay to get a few text lines appear when certain keywords are typed in popular search engines. This is a beautiful way to capture the attention of prospective customers and an important tool when starting a home based internet business. 6. Use ad copy: Ad copy is still one of the best ways to attract attention on the net. There are a great number of professional out there offering their services with ad copy and here all you have to do is choose a good one. You can get a good cut in the price with hardly any cut in the quality by using freelance services. Always avail of whatever saving you can get, as finance is also an important aspect when starting a home based internet business. 7. Use affiliating systems: The Internet brought with it a great way of marketing where everybody can be happy and profiting. This is called affiliation system of marketing. Offer affiliate programs and see your business multiply in no time. It is a very handy tool when starting a home based internet business and for other business as well.

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Nformation On Pay Per Click Advertising Opportunities

How to prosper in a down market?
By Ferdi Stolzenberg44 Ferdi Stolzenberg44

Marketing the science of making money!

No matter whether it be shipping or any other industry, scientific marketing can guarantee to increase the profit of any company in any industry! And we are going to explain how and why Marketing will work for you and your company in the coming weeks.

For example - there are only 3 ways of increasing your business:

increase your number of clients

increase your volume of transactions

increase your price for each transaction

And in any marketing be it your company, its products/services, or even yourself there are only 3 main points to consider:

the message.

Is your message the same as all your competitors wrong! Every company has a difference, you only need to find it.

the market.

The more you can define your market, the better your ultimate results.

the medium.

How and when you deliver the message is as important as what you are saying and to whom.

Get them all right and it is close to impossible not to succeed in increasing your companys profits.

Over the coming months, we will look at each of these points, explain them more clearly and show you how this can affect your business in a very positive manner.

FREE MARKETING ADVICE * MARKETING NEWS * PRINCIPLES OF MARKETING

Who are we? We are an international marketing and communications group focusing exclusively on the global shipping community since 1990 ! http://www.asiamarketing.biz

As our name implies maritimemarketing News we have both European and Chinese management, have been operating in Hong Kong since 1984. We therefore have a good appreciation of both Asian and western business cultures and multi-lingual capabilities.

On a regular basis, we will be introducing and discussing the principles of Marketing the how and why of marketing, as it applies to you and for anyone who takes the time to listen and act!

But what we will tell you from the start, this is NOT a magic formula. To be successful in anything takes willpower, effort and an investment. An investment in time to study and practice the principles and ideas you will find on our site and the courage to act - not just to read and wait for things to happen.

In the coming months we will prove to you that Results Based Marketing Principles will work for any shipowner, in any country, regardless of language or cultural differences.

Marketing advice on how to increase employment of your vessel, how to maximize your daily rates and how to market your company to financial institutions be it for ship acquisitions and expanding your company in general.

The maritimemarketing Team is always available to answer your questions re anything we write or publish on this site, for specific confidential enquiries, please:

Call Ferdi or Noelle : +852 2537 4807 or email to advice@maritimemarketing.com.hk

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The 7 forgotten principles of applying for finance of any kind

Borrowing money, financing anything you want, is easy. If you know how! The lender wants to lend his money to make more profits and the borrower wants to take the lenders money and make more profits. Both people have the same ultimate aim and each wants to use the others assets and desires to achieve his own goal. If you keep the above in mind when making any application for funds finding finance can be easy.

If the first step is understanding both sides the next most important step is to take time and effort in the preparation of your application for funding. Taking more time and effort in the planning and preparation of a well structured and pro-active presentation will result in a much speedier processing of your application and multiply your chances of success many times over, if done properly.

In creating your presentation, there are 7 basic principles which need to be considered and adhered to in any and every finance application. In general, when looking for any financial assistance, be it for acquiring ships, or another company or for developing your business the more you tell the potential lender about ..

1. your business

2. your plans

3. how you plan to use the money

4. your plans for repaying the loan

5. type and value of any collateral you may have

the less questions, some which may be sensitive to your existing situation, the financier will ask later on that’s what we mean by a pro-active presentation.

The presentation should be structured in a logical, orderly manner, with a summary of the deal, followed by detailed explanation/comments on the 7 basic principles discussed below. In terms of any serious financial entity, be it bank or otherwise, even private equity money, the lender is always looking for credibility of the borrower in terms of

1. Past and current financial status. Has he made profits in the past with similar type and size of ships (as in current proposed transaction)? How much equity is borrower contributing to the deal? What is the overall company background, financially and professionally as it is relevant to the proposed transaction.

2. Potential collateral. Apart from ship and charter party contract what potential collateral does borrower have? Other ships, company itself? Is there a Guarantor

3. Professional experience of borrower. Is borrower a real ship owner/operator, a financial speculator, a middle man? Has he ever completed this type of deal before?

4. Management team / operational expertise. Sufficient technical detail to convince lender that ship will survive period of charter and that the residual value will be more than any dollar value liability existing at end of charter party contract. If names of potential class, flag, P+I and hull + machinery insurance companies could be included it would help convince lender of borrower’s professional integrity.

5. Charterer’s/Guarantor credibility to financially complete charter party contract. Who is charterer? What is he going to do with the ship? Where is ultimate cash to pay for financing going to come from?

If there is a Guarantor, you need to qualify the Guarantor in terms of his financial situation and ability to back-up any guarantee.

6. The ROI (Return on Investment) is of course also important, but surprisingly, it often comes last in priority, as financiers expect the borrowers to know the market and to understand that the interest rate depends on the quality of the borrower (basically all of the above information) as much as prevailing LIBOR rates and, for example, that SME borrowers will always be paying more than COSCO.

7. Business Building. Financiers also like to see a plan, not just for the single transaction, but for the company. A business plan that shows what they have been doing, why they are making this transaction now and how this is part of their overall plan to grow.

In any financial dealings, the borrower should look to build a long-term relationship with a financier, be it a bank, fund or private equity. The way to build a relationship is to be honest, transparent and to start by over-delivering .. this builds trust and as trust increases with each deal, the lender party ask for less, the transactions are completed quicker and the borrower uses less and less of his own equity.

Remember, to be a successful businessman you need a relationship of trust and mutual respect with at least one, preferably several friendly bankers/financiers!

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5 “C”s for applying for loans -

It is important to remember that banks and funds (with few exceptions) lend money not against your assets (they are for collateral purposes only) .. they lend against a solid, demonstrable cash flow. Banks and funds are not, generally, in the shipping business and if they have to repossess a ship .. it is a big problem for them. Mostly they are not set up to deal with ship operations, technical management etc., which is why they carefully consider your cash flow in making their decision on your loan application.

All financiers, no matter banks or financiers or funds, judge applicants for loans on the following criteria:

1.Character

Does the borrower have a reputation? In the shipping community, his own community, his home base? Does he have good managers in all sectors able to deal with the many aspects of a shipowners operation? Is there a track record of performance, of profit? Is it a transparent management, can the business operate without the owner? What trade, market sector does the company operate in? Does it control or contract out its operating, crewing, technical management, charter broking?

Any financial institution wants to do business with a company that shows integrity, professionalism, realistic ambitions and a strong commitment to its business.

2. Cash Flow

A major consideration for any financier, as it is how the loan will be repaid. The quality of the charterer is is often brought into question as they control the cash flow of the company - chartering a ship to yourself, because you also have a manufacturing plant, factory or mine, is not an advantage in the eyes of the lender..

You also need to demonstrate your knowledge

Ferdi Stolzenberg is author of this article on Shipping Strategic marketing.

Find more information about Shipping Strategic marketing here.

Take bank marketing to the next level
By capil001

Executives in the bank marketing industry already know the benefits of traditional marketing. In order to build market share, increase deposits and retain customers, banks are finding themselves struggling to stand out in an overcrowded marketplace.

Stepping outside the realm of traditional newspaper and radio advertising can often be just what is needed to take your bank marketing to the next level.

Step One: Choose a Unique Bank Marketing Promotion A well-publicized exciting bank marketing promotion works to bring in clients who are new to the community and provides an incentive for those who are unhappy with their bank to finally make the switch. People enjoy having fun and winning prizes. Implementing a high-profile bank marketing promotion that incorporates these activities can be all that is needed to bring clients through the door. Attention-grabbing promotional ideas include a cash cube money machine swirling with cash and prizes, a promotional prize wheel, a locked prize vault or something as simple as customized scratch-off lottery cards. Clients will earn the chance to spend 30 seconds in the cube, spin the wheel, unlock the vault or scratch off a ticket. The goal is to choose something so unique that people can’t help but talk about it. Not only will word-of-mouth advertising take over, but people will not want to miss their chance to win.

Step Two: Determine The Bank Marketing Goal Having a specific goal for a public promotion can greatly influence its outcome. It is important to define this goal before moving forward. What is the bank’s highest priority for marketing right now? Increased loan applications? New checking accounts? Increased deposits? Sometimes the bank’s marketing goal is not that easy to pinpoint. Many times banks are simply looking to increase overall awareness within the community. If this is the case, it is important to consider how the population currently feels towards the bank and specifically what changes are desired. Setting tangible goals allows the promotion’s success to be measured.

Step Three: Connect The Promotion To The Goal Once the objective of the promotion and the attention-grabber have been chosen, it is now time to tie them together. Let’s assume a cash cube money machine was selected as the incentive. If the primary marketing objective was to increase new checking accounts, then every new checking client will earn the opportunity to step into the cash cube to win hundreds or thousands of dollars worth of real cash or custom imprinted vouchers that represent cash or prizes. Based on the bank’s marketing budget available, the cash and prizes can be altered to meet any needs. Prizes may include anything from cash, checking incentives, savings bonds and CD’s to pizza coupons and sporting tickets.

Step Four: Utilize Traditional Bank Marketing Most banks still rely heavily on traditional marketing to advertise their specials and rates. When a special promotion such as a cash cube in the lobby is introduced, it is important to use newspaper, radio and other advertising already in place to cross-promote the event. Existing ads can be altered to include the phrase “Stop in today for your chance to grab cash and prizes in our cash cube!” Using existing ads leverages your bank marketing budget. It also presents a cohesive campaign to the public. Every impression counts, so having the promotion mentioned at every opportunity only increases the chances that a client will hear it, retain the information and act on it.

Step Five: Take the Promotion on the Road Participating in community events is a great way to gain exposure and promote that “neighborhood bank” feeling. People like to feel as if they are doing business with a bank that cares. During the duration of the promotion, check the local calendar to see if there are any festivals or large community events in which the bank could participate. The opportunity to have the cash machine in a public venue will achieve visibility, build brand recognition, and gain customers. Of course, public events would not necessarily have the same level of prizes as the cash machine in the bank lobby! That becomes one more reason for people to come into the bank.