3 Key Reasons Why Your Articles Fail To Pull In Massive Traffic (pay per click companies)

August 30th, 2008 admin Posted in marketing |

By Richard Taylor

How many times have you spent an hour or two writing an article only to find you never receive any traffic from it! Article marketing can be sole destroying for sure.

Here are three key reasons why your articles fail to pull traffic to your sites, and the specifics you should be doing to ensure your future articles do get the traffic you deserve.

1. Poor Title

Your article title is the single biggest determinant of how many times your article will actually be read. And one thing you can be sure of, is that if it isn’t being read, you won’t be receiving any click-throughs to your sites!

So how do you write a great title? Firstly, let’s look at it like this. A great title is one that gets an article read by a lot of people. So before you write an article or try and come up with a killer title of your own, do some research! Visit the biggest article directories and take a look at some of the articles written for your niche. Take a look at how many page views they’ve each received. Write down the ones that have received hundreds or thousands of views.

Once you have a list of tried and tested killer titles, write your own titles in a very similar way! It’s obvious really, but not many people do it this way!

And of course it goes without saying that if none of the articles have many page views, then simply don’t bother wasting your time!

As well as actual title research, do some keyword research as well. You may be able to find some keywords that will give your article a chance of ranking for some phrases with reasonable search traffic. If you do, make sure your keyword phrase appears at the front of your title.

2. Poor Distribution

Don’t waste your time submitting individual articles to individual directories because you won’t get big results. I use paid distribution services every time. These paid services will submit your article to hundreds or thousands of directories and ezines. One site even allows you to submit variants to an article, so that hundreds or different versions are actually submitted from just one article.

Another thing to consider is your article length. Try and aim between 400 and 800 words to give your article a chance of being picked up by an Ezine publisher. Getting published in an ezine will definitely boost the number of eyeballs that see your content!

3. Poor Resource Box

So far we’ve concentrated on how to get your article read. Now for the other critical aspect of article marketing, the process of converting the page view in to a click through to your site.

The resource box is also commonly known as the author bio box. What you should actually think of it as is your “sales pitch”. Your readers aren’t interested in reading about you. They want to know what’s in it for them if they click on your link. So get straight to the point in your resource box, tell your reader what they want to know. Tell them exactly what benefits they will receive if they click on your link, or preferably links, always include two, one with anchor text and one plain url. It’s as simple as that.

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It Never Hurts to Compare When it Comes To Article Distribution Services
By Tiva Kelly

You’re done. You’ve just spent a lot of time writing and now you want to get those articles out into cyberspace. You want to make sure you get a reasonable return for your time and energy investment. That return is in traffic back to your website. You’ll only get that traffic if you choose an article distribution service that offers you widespread distribution of your article writing efforts.

What do you look for in an article distribution service? Look for one that deals with a broad list of niche publishers. An article distribution service that charges you a fee to distribute your articles to a small list of niche publishers and article directories is not an article distribution service you want to use. You are better off submitting your articles one at a time on your own to a few dozen publishers instead of paying someone else to do it for you.

However, it’s a different story when it comes to submitting to hundreds and even thousands of content publishers. It’s time consuming to submit articles one at a time to a long list of publishers. You want to devote your time to other affiliate marketing activities. A good article distribution service is an efficient way to run your article promotion campaign.

Let’s take a quick look at three article distribution services out there for their range of distribution. We’ll look at iSnare, SubmitYourArticle, and Article Marketer. These three companies offer different services and different price packages when it comes to article marketing. It’s wise to check out all that an article distribution service has to offer, from custom-writing and quality assurance, to whether they cap how many articles you can submit in a period and the like. Definitely make sure they have a substantial publisher list.

iSnare is capable of submitting your articles to several thousand publishers. They have publishers who are subscribed members to their private list. Depending on your article’s topic and category, you could see your content reach hundreds or thousands of publishers. iSnare sends your articles to niche publishers and article directories and maintains a substantial list.

SubmitYourArticle also offers a broad spectrum of publishers who are hungry for quality content. When you submit an article to their service, they are able to get it distributed to thousands of publishers as well. You can do a blanket submission of one version of your article to a wide range of directories. You can also choose to use a system they have for altering your article slightly so that a different version of it goes to each article directory. It is more time consuming to submit your articles this way however. Again, they have a long list of publishers that are accessible for submitting article content to regularly.

Article Marketer offers the most extensive distribution list. They are also capable of getting quality content out to myriad niche publishers and directories. In addition, they provide an extensive category and sub-category list for their subscribers. This allows you to perform highly targeted article marketing. Having many sub-categories to choose from means you can really pinpoint a niche and tailor your message to that specific niche.

You’re investing a lot of time, energy and money into your affiliate marketing efforts. When it comes to article marketing, make sure those investments pay off. Choose a quality article-distribution service that gets your articles out to as many quality niche publishers and directories as is possible. You need that traffic to your website where your affiliate banners or affiliate products reside. A good article distribution service, with an extensive list of publishers, aids your overall article marketing efforts.

Tiva Kelly is the Head of Article Coaching and offers advice to authors at

Article Marketer, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer

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Use Article Marketing and E-Mail Campaigns to Drive Your Business
By Brad McGovern

In today’s business landscape, it pays to know the various marketing tools available to you for promoting your business. While this is true for any kind of business, it’s especially true for affiliate marketing or any kind of Internet business. The web provides marketing opportunities quite different from traditional marketing methods. Two of these are article marketing and e-mail campaigns. While different animals, they can work together to drive your affiliate business.

With article writing and article distribution via an article distribution service, you get your content out to niche publishers in an efficient manner. This means you get your website and blog links out in an efficient manner as well. For a reasonable fee, a good article promotion campaign gives widespread distribution to select markets of your choosing.

The same goes with an e-mail campaign. An e-mail campaign allows you to perform targeted marketing as well. You have a subscriber list that you send your e-mail content to; from those who have opted-in to a newsletter or other information you offered. This e-mail list consists of subscribers pre-disposed to your affiliate product in the first place. If they weren’t, they would not have signed up to receive information from you. You can now formulate an e-mail campaign that gives them more information about your products and services.

Article marketing and e-mail campaigns allow you to concentrate your efforts on specific niche markets for your affiliate offerings. This is the primary advantage of both of these marketing methods.

Article marketing and e-mail campaigns both allow you to disseminate useful information to your niche markets. Both marketing tools allow you to establish credibility with your niche audience. Both allow you to pre-sell your niches before checking out your website or blog for further product information. E-mail campaigns don’t have to be a blatant sales pitch. Use them to build trust with your readers. Use e-mails to further establish yourself as an authority in your field.

Article marketing and e-mail campaigns both work towards this same end. This purpose is to offer timely, relevant, useful information that makes readers of your content want to do business through or with you.

The disadvantage of e-mail campaigns is the time required to build a list. You’ll need an attractive landing page that entices readers to sign-up for your newsletter or information pack. too. This does not happen overnight. First, you must build traffic to your landing page. Second, you must have a newsletter ready to send to subscribers.

This all entails time and effort on your part. With article marketing, you perform your article writing and article submission activities and you are done. Let the article distribution service you select handle it from there. Get widespread distribution with a good article distribution service with very little effort on your part. With an e-mail campaign, you have to work to build your own unique subscriber list.

Article readers voluntarily access your content. They make a conscious decision to look for it. With an e-mail campaign, you send your content to someone who is not necessarily looking for the content sent. As well, there’s that aversion to unwanted, unsolicited e-mails that many have. You must consider that when mounting an e-mail campaign.

Article marketing and e-mail campaigns can work together, though. Send e-mails to subscribers and invite them to check out your article content. They may want more information on a topic related to your affiliate products. Send links in e-mails to your articles address.

Conversely, use your articles to help build your e-mail subscriber list. This way when you are ready for an e-mail campaign, your list of contacts is ready to go. Use links in your articles to your opt-in page.

Use article marketing and e-mail campaigns together to drive traffic to your business. Take the time to write useful content for each. Use articles to drive people to your site to opt-in. Use your subscriber list to send readers to your articles. It’s a marketing knife that cuts both ways.

Brad McGovern is the Marketing Manager at

Article Marketer, and offers advice and news of note to article marketers. Watch for

more from Brad in the coming days!

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