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By Terry Leslie

 With the vast amount of information floating around the internet regarding money making internet marketing tools, many potentially successful internet marketers are not exactly sure what they really need to succeed and exactly how much of what they need to succeed. Joining a program, setting up an internet marketing business, and displaying a website is a fabulous start, but it isn’t quite everything that you need. You need an abundance of internet marketing tools no matter what the introductory video clip told you.

So now what? Where do you go from here? You want to be a successful internet marketer but following the steps and finding the “right” internet marketing tools is becoming more difficult as more internet marketing tools are being formulated. Start with the tried and true internet marketing tool known as an opt-in email list. Opt-in emails lists are exactly what they sound like, email lists that users can choose to be a part of. Successful internet marketing tools start with a solid foundation, and opt-in email lists most definitely have a solid foundation and have been proven to work well for years upon years. Don’t delude yourself into thinking that just because you have anew internet marketing tool that you will be able to apply it with more success than the tried and true methods, like opt-in email lists.

Successful internet marketing as well as successful use of internet marketing tools, requires a high level of visibility and a method of communication to let people know that your website rocks and that they really should check it out and join in on the fun. Your opt-in email list becomes an effective internet marketing tool when you make sure that it is highly targeted at a specific audience that will find your email transmissions to be engaging and will help them to grasp the basics of your website.

One of the most effective elements of an opt-in email list, especially as an internet marketing tool, is that people are asking you to send them information, which means that you are not violating any of the current spam laws. In fact, opt-in email lists is one of the very few ways to be bring in potential marketers without spending tons of money and without devoting every waking moment to the concept of spreading the word about your awesome website.

When you begin the process of building your own opt-in email list, start with the basics and work your way up. In fact, the more intimately you get to know your opt-in email list and the more you develop it, the stronger and more effective internet marketing tool you will be able to build. And that creates successful internet marketing experiences and businesses.

Once you know your targeted audience, you second step is assessing the overall availability of your targeted audience on the internet. An internet based audience is the only method of using email transmissions to build interest and dedication to your website.

Ask yourself about the potential for using your targeted audience as an effective audience for building an income. That might mean market research, opt-in research, or other research that will bring to the forefront of your focus the power of opt-in email lists as an effective internet marketing tool. Don’t make assumptions, follow the protocol.

Take some time out during your research stage to use forums to understand what your targeted audience needs, wants, and what is lacking and discover if you have the ability to bring a new or enhanced idea to the market by using an opt-in list.

As you build your opt-in list, remember that you are also trying to build credibility. Don’t’ come barreling out of the gates with off the wall thoughts and self absorbed statements. Remember that people spend money only when it is in their best interest to do so. Thus, if you are using an opt-in email list as an effective internet marketing tool, you need to come across as a professional individual with a professional business. Do not lie, but also present yourself with a certain amount of authority and knowledge when using your opt-in email list to build you business. If you build enough trust and credibility, many people on your opt-in email list will be willing to blindly follow you into business and work with you, all while feeling honored and like they are receiving a good deal.

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Nformation On Pay Per Click Advertising Opportunities

Plot The Course Of Your Business By Tracking Cold Calling
By Terry Stanfield

 Unlike virtually any other marketing tool, cold calling lets companies change courses at almost any time.

In today’s ever-changing business environment, this flexibility is critical.

Companies new to cold calling must watch early results closely.

Testing, assessing, and refining the program from the onset are critical first steps. These actions can result in a long term program that produces a predictable stream of sales opportunities.

Veteran cold callers also must work. Constant attention is needed to keep the program sharp. Here’s a recommendation: continue with the program that works, but apply a portion of your tele-prospecting investment towards testing new approaches that may surpass your existing model. When you find one that is more effective, replace your existing program, but continue to test new approaches.

It’s easy to test and change cold calling campaigns. Unlike print ads, radio spots, billboards, or most other marketing vehicles, cold calling programs make testing and applying those results to the program easy.

Here are some of the items that every program should assess:

1) The offer. Do you want to set a sales appointment? Do you want to invite people to a webinar? Do you simply want to collect email addresses for a campaign? Are you offering a free assessment, or a free trial? Do you need an incentive to enhance your “call to action?”

2) The list. Are the decision makers and the companies on your list the best prospects?

3) Talking points. Do your callers have the conversation points to highlight the key aspects of your program? Is there something compelling that needs to be added? Are the talking points too complicated or long?

4) Your calling team. How well do they represent you? How effective are they in talking to decision makers? Can they ask for the appointment?

5) Your ability to close the leads. This is the part that comes after a cold calling lead is identified. Can you cost effectively convert that lead into a sale? Do you have the people and processes in place? Are you getting qualified leads?

Case Studies

Here are short examples of savvy VSA clients who tested, assessed and refined their programs.

1) A software company implemented a program which successfully produced leads. However, the company was unprepared to convert the leads to sales. Now, this company plans a product-specific website, marketing materials and the right expertise to make sales calls. A second cold calling initiative is scheduled.

2) An online marketing company completed a program that produced poor results. The company has changed its offer to simplify steps prospective companies must take to enroll. A second campaign has been launched.

3) A commercial roofing company implemented a program and generated desired results. Later, the company realized the prospective clients were not a good fit. The company has implemented a second campaign targeting a different prospect list.

If you are planning a cold calling program, please call us to talk about the factors that can make or break your campaign. We’d like to know what marketing tools have worked for you in the past and show you how we can add to that success. We are happy to help.

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Visit Terry’s site for information on outbound telemarketing and telemarketing programs.

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