Comp Click

By Robert Burko

 With the current Latin and ballroom dance crazes hitting your studio, as an owner and operator you need to use email marketing solutions to hold on to clients that are coming in for lessons or are interested in dance. With email marketing solutions, you have the unique capability to make a potential client feel like a preferred client. All you have to do is collect the email addresses (and permission to email) of those people walking into your studio or phoning in to register for classes. You can use their email addresses to send out informative email newsletters, promotions, studio updates, class schedules, and much more!

To successfully take advantage of email marketing solutions, it is important to compile a list of customers who want to receive your promotions and email newsletters. In order to do this, a great method is to request that your “drop-ins” sign-up to your newsletter to receive promotion and information. Provide them with a sign-up sheet (can be professionally designed, but a note pad and pen also works). If they enjoy the classes you are offering, they will be interested in receiving email discount offers and studio updates.

Another successful method is to make a professional-looking sign that asks your walk-ins to leave a business card (including email address) to receive promotions and more information on your studio.

With this method, you will be able to stay in touch with your walk-in customers and encourage repeat business. Any high-end email marketing solutions software will provide you with hundreds of email design options to choose from. As a dance studio, it’s a good idea to choose a design that includes a main article, along with some spaces for pictures, so that you can showcase your students in action.

One great thing that your can do with email marketing solutions is segment your customers by interest. For example, you can include in your email newsletter a list of all the classes offered at your studio. Include the title of the class, and the first few words of the description. Then, include a link directing readers to your website for more information. An example of this would be:

“Hip Hop: A high energy class featuring modern moves - Click Here to Learn More”

So, why should you tease your readers like that? Why not include the entire description within the email? Well, there are two reasons:

1. You don’t want to overcrowd your email newsletter. People lead fast-paced lives, so they need little snippets of information, and a quick way to learn more about what they’re specifically interested in.

2. By making readers click a link to read more about a class, you can use an email marketing Solutions to track exactly which readers are interested in which classes. When you log into your email marketing Solutions provider, you will see an instant report of everyone who clicked to “Learn More” about Hip Hop classes (and Ballet classes, Jazz classes, Tap classes, etc). You can then send-out a targeted Hip Hop-themed campaign to only the people who you know are interested in Hip Hop.

In your email newsletter, you should also include a side column with pertinent, at-a-glance information about your studio. Things like dance awards, student results, dinner functions and congratulations are all good at-a-glance information. Don’t forget to also include your phone number in a highly visible place.

Email marketing solutions can radically improve your dance studio’s repeat business. Adding potential and interested customers to the subscriber list for your email marketing Solutions will turn a lot more of your seldom drop-ins into regular customers. Now is the time to take advantage of email marketing Solutions software, as the Latin and ballroom dance craze flourishes. Don’t miss the opportunity or you’ll be way out of step!

Robert Burko is CEO of Elite Email, the complete email marketing solutions package used by dance studios around the world. You can deploy comprehensive email marketing software for your dance studio with a no-risk free trial. Start harnessing the power of email marketing today!

Nformation On Pay Per Click Advertising Opportunities

Launching Your First Internet Marketing Campaign
By Jim Pretin

 If you have a struggling internet business, you are probably facing the difficult task of how to attract visitors to your website at a price you can afford. Indeed, internet marketing is a challenge, and it takes years of persistence. There are many affordable ways to get traffic to your site. For now, we will outline the most practical ways for you to market your online business without having to spend a great deal of money.

The most important task is search engine submission and optimization. There are many different search engines and directories on the internet where you can submit your web site. You need to sign up for a monthly submission plan with a credible search engine submission service. There are hundreds of these submission services on the internet; you can find them by doing a search on Google.

However, be wary of submission services that claim to be able to submit your site to 75,000 search engines. These unscrupulous submitters will submit your website to FFA pages and bogus link pages that can actually get you banned permanently from the search engines. You should only do business with submission services that submit only to the major search engines and directories.

Search engine optimization (SEO) is even more important. To optimize a site, you need to maximize your keyword density and optimize the positioning for the words or phrases for which you want to be listed. And, you need to use proper Meta tags so that the search engines can interpret your web pages.

If you do not know how to optimize your web site, you should search for an optimization consultant on Google. Avoid SEO experts who want to charge you $1,000 per month or more. Their goal is to bleed you dry before you figure out that they really can not help improve your ranking. Stick to providers who will optimize your site for a reasonable fee.

More important than SEO is link popularity. Link popularity is the number of web sites that currently link to your site. The more inbound links you acquire, the higher your search engine ranking will be.

There are several ways you can increase your number of inbound links. You can submit your site to free directories, or join a link exchange and trade links with other sites, or, you can author articles and press releases and submit them to article directories. When webmasters looking for free content place your article on their site, they must link back to your website.

If you are not patient enough to wait for your search engine ranking to improve, you can attract visitors to your web site right away by using pay-per-click (PPC). With PPC, you pay a certain cost per click to have an ad for your web page run at or near the top of the search engines. This can be extremely costly and ineffective. It is not uncommon for webmasters to blow thousands of dollars on PPC advertising and make only a few sales.

The best way to promote your site, if you are actually selling something, is through an affiliate program. You need to provide an affiliate code to other online merchants so that they will place your banner on their site; every time you make a sale that resulted from an affiliate referral, the affiliate gets a commission. You will have to consult with an experienced programmer who can set up the program so that the affiliate codes can be tracked properly.

Some internet companies have thousands of affiliates, and get all the business they would ever need or want this way; and it costs you nothing. To recruit affiliates, you should submit your affiliate program to directories where you can list your affiliate program for free or for a small price. The best way to find affiliates is by listing your program on forums or message boards frequented by webmasters who are looking to generate additional revenue for their online business.

I hope this information will help you with your internet marketing efforts. No website can become an overnight sensation; it takes time and effort. But, if you work diligently and follow each of the procedures outlined in the article, you should do fine.

Jim Pretin is the owner of http://www.forms4free.com, a service that helps programmers make an HTML form

What To Look For In A Network Marketing Company
By sjgum

 If you partner with a network marketing company that dosn’t have a good selection of products and services that people need and want to purchase, then you have pretty much just wasted a few hundred dollars. If you have what people don’t want or can’t use then it does not matter how much you advertise your products online or in newspapers or in flyers. You will not sell them if they are not needed.

My wife and I chose our home based business as soon as we saw the presentation video. The main reason we joined is because of the assortment of products and services that are offered. Also we have a web site so customers can order online and have items shipped directly to them. We are not committed to selling door to door.

When you do find a company to team up with. Make sure that you do all of their training and get as much information as you can. Any training and upline information that you get in most cases is useful to some degree, but don’t limit yourself to just their procedure in growing your business.

This is your business and you need to use tools that will benefit your business. You may need to promote your business online or in print. It is a good idea to do this anyway so that you can start your business growing in many ways from the day you commit to your home business.

My wife and I have found that we needed to promote our business online and in print. Unfortunately we didn’t start promoting ours until about 6 weeks after we started our home based business. We were faithful in doing exactly what our upline told us to do.

Keep in mind that when you start your home business, you have control over what happens with it and how well it grows. You cannot have your business taken away for promoting your business in a manner that will benefit you and your family, unless you are breaking the law.

Im not trying to say that your upline wants you to fail. I am saying that in most cases they are not giving you all of the tools for success. So don’t fall for the ( just pay this money and watch your business explode ) sales pitch. This is not the case and you will need to work hard to make your business successful. It shouldn’t be any other way.

If you don’t invest your time into it then you will not appreciate it as much. I’ve owned a small residential consrtuction business for 15 years and making it grow and wathing it grow has been a great experience. Unfortunately with our economy in the state that it is, I was forced to shut my construction business down.

My wife and I are now doing our home based business full time, and loving every minute of it. We looked past all the hype of the presentation video. Realiving that the products and services were exactly what we would be able to market and that people really wanted and needed what we are offering.

We do have a few people in our upline that feel we are going about running our business the wrong way. Until they are willing to share the exact tools that they claimed that they would when we signed up, we will continue to build our business the way that it is working for us.

I know that to build a real business of any kind, you should not have to stand in line at Wal-Mart or any other check out line to try to make a sale or to try to sign people into your team by these means. It is completely ridiculous to think that this is a successful method to build your business.

My downline has gone through the business presentation and realized that the products, services and pay plan are very good, and they were also told that they would be given all the tools for their success. In fact they are getting they same tools that I use to grow my business. My wife and I had to find ways to build our business, because the upline tools were never given to us as promised.

I wait for the day to come when members of my upline come to me and tell me that I am misleading my downline. Not once have i told any team member that I have signed up to go stand in line at Wal-Mart. I have been told to do this myself and when I said that was not an option, was told that I was lazy and did not want to truly make my business grow.

Keep in mind that just because you have a few members in your upline that want to keep their success tools a secret, does not mean that the company itself is bad or that you won’t be able to build your business. These are just people that don’t want to help you be successful. They still want you to be successful, because they get commissions from your sales. The just don’t want to share their tools.

The company that you team up with is more than likely a good company. Your upline has no control over your success. If you work with your downline and help them build a successful business, you will prosper from their efforts as well. My downline will always get the tools that I use ( at no cost )because I truly want their business to grow and for them to build a very successful business.

Thank you and good luck to all in your pursuit for success.

sjgum

Jim and Sheila Gum

Hastings,Mi.

you may visit our website to view our products and services

we have our personal contact info at our site as well

http://www.sjgum.110mb.com

pay per click services

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.