Your Home Business Email Marketing Stratagy #3 (adwords)

July 27th, 2008 admin Posted in marketing |

By Margie Sharpe

Now you have been enjoying your home business journey to email marketing success.

Here we look at 7 Wise Ways to Collect Email Addresses and Build Your Mailing List:

Better still, have you moved into the fast lane and started to put some of what youve learned into action? If the answer is “yes” congratulations. The tips offered in the first two lessons of this course are the building blocks for what comes next. They dont require any cash, just a little time, and believe me, youll get back much more than you give or expect.

Enough motivation and inspiration. Lets get down to the business of todays “Marketing Strategies that Empower Success for your Home Business”.

Were hunting big game…youre going to learn how to capture emails. If youre wondering why you need emails,theres a key point to remember: your whole objective must be to build a large email list of prospects and customers. Once you have a list, you can begin to make serious money.So how do you capture email addresses? Im glad you asked,the answers follow.

7 Wise Ways to Collect Email Addresses and Build Your Mailing Liist:

Wise Way #1-Offer A Freebie:

You have to give in order to get.If you want people to offer up their email address,you will want to offer an incentive. Nothing works better than something thats complimentary (you spell that F-R-E-E). You can give away no-cost reports,books,software,or even sample pages of abook.

Word to the Wise:

Use complimentary subscriptions to a Business Magazine,ebook giveaways,newsletters,videos,etc.to grow a lists,works like a charm.

Wise Way #2 - USE POP-UPS

Pop-ups are one of the most common methods now to capture email addresses and build your list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up)when visitors Enter OR Exit your site. Make sure the pop-ups offer is something that is valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly through your autoresponder to their email inbox.

Wise Way #3 -

USE POSTCARDS If you have a mailing list that contains snail mail (street)addresses, convert it into an email list by sending out a postcard and inviting people to visit your home business website to receive a gift of some kind,a report,a discount coupon,etc. Visitors dont have to pay in order to receive their gifts, they simply need to enter an email address.

A Word to the Wise from the U.S. Post Office:

Postage is much less expensive for a postcard than a standard-sizeletter. (Not only are they economical, postcards are more likely to get your message across since the consumer doesnt have to open an envelope.)

Wise Way #4

SUBSCRIBER BOX ON EVERY PAGE

This is a clever trick that so many people over look. Put a Response Form on every page of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially. Why? When search engines index the pages of your website, a visitor may come directly to a page other than your homepage. If you only have a subscriber box on your home page,youre missing the boat, not to mention the thousands of visitors who by pass your homepage.

Wise Way #5

CONTESTS:

Contests very often prove to be a good way to generate traffic and buzz for your home business. Create a contest and put a form on your site or in a pop-up box.The entry “fee” is their email address.

Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest”junkies” people who are only looking for freebies and have no intention of buying a product or service.

Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure youre not violating any contest laws.

Wise Way #6:

Display Your Autoresponder Address:

Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-upsales letters.

Word to the Wise:

Dont have an autoresponder? There are a number available, some of you may have a business that has one for FREE and some cost a monthly fee. Just make sure you know exactly what to look for to find the”pick of the litter”.

Autoresponders are just one sample of the incredible resources you can depend on when you are capaturing emails and need to follow up with what ever message you wish to send.If you capture a lot of addresses then an autoresponder is a must.

Wise Way #7:

JUST ASK If youre chatting with a prospect on the phone or a potential customer stops by your place of business, dont be shy,ask for an email address or business card (which usually includes their email address). Now you know what you want…you know what you need. Its time for you to set your traps and Capture Those Email Addresses!

In the meantime,Ill be putting the final touches on your next lesson.

I am a retired senior with a passion for creating a home business and also to share these article lessons that were very helpful to me.

http://www.margies-home-based-business.com

http://www.moreinfo247.com/9580052/FREE

Building Own Free Email Lists
By capil003

There are so many ways to build up free opt in email lists. You can visit fifty list building websites and come away with fifty different ways of doing things. Everyone has different thoughts on the best way to get this done. This article will take a look at some of the most common thoughts on building your very own mailing list. You are going to need a website, but not just any site will do. It really is a must to have a website setup in your chosen niche. This makes you look more like a professional plus it gives you a way to collect the email address of your potential subscriber. The first thing you need to do after you get your site up and running is to put a sign up page that will let people sign up for your list. This should be placed in a position that is easy to see. This needs to be one of the first things your website visitor will see. You can put different things in your sign up box, depending on what your offer is. It is usually good to keep things short and to the point. Usually just a bullet or so and a spot to fill out your name and email address. It is not any harder than that. You need to list what is in it for them. List the benefits and what they will receive in your offer. If you are giving something away do not to forget to mention it is not going to cost them anything. You can do a lot of things with a website. The possibilities are endless, such as selling your own ebook or putting adsense on your pages, but your option box may be the best thing on your page. You should try to get your sign up box in as many places as you can on your site. It needs to be on more pages than just the home page. Every single page should have it on there. Another school of thought is to put in a box that opens up when you visit the page. Some people will not like this and close it out immediately. But one thing is for sure; your box will get noticed. Always test this out to see if it will work with your customers. Having a site can sure help youre free opt in email lists. Take things one step at a time and watch as your list gets bigger and bigger.

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How to Make Money With Blogs Through Bank?
By capil003

You’ve read them online, seen them in magazines and on TV, but what exactly is all the fuss about blogs? Technically, a blog displays commentaries, recommendations, and/or information in a chronological order that relates to a central theme or subject matter. However, to a marketer, a blog is an effective and informative way to reel in potential sales in the simplest way imaginable. Blogs require minimal effort, little time consumption, and are completely free to create. Where can you get your hands on these modern-day journals? Blogger, a sector of the Google Empire, is the most common means. Other blog hosting services include WordPress and LiveJournal, and people use these sources to create full-time incomes via blogging. Before creating a blog, a niche should be carefully chosen. The most effective niches are those that are not over-saturated, yet receive a decent number of searches on major search engines. There are many tools in existence that can help bloggers evaluate niches and find those that will reap the highest reward. After finding the right subject for your blog, one can make money from it from either affiliate sales or from Adsense clicks. In addition, a blogger can simply use article sources to keep blog content fresh, thus minimizing effort even further. It is best to write a new post on a blog every day or every other day when starting. This ensures it gets a position in search engine results and gets the maximum amount of visitors that it can. In order to get exposed in the search engines and therefore receive more traffic, it is important that a blogger chooses a relevant domain title, domain name, and repeats the main key phrase throughout the blog. In order to keep blogging efforts to a minimum, one can find professionals in the field to keep the blogs updated, or one can pull information from article sources, Squidoo lenses, or USFreeAds. Some bloggers choose to outsource their writing and hire a freelancer to do most of the work for them. If, however, you write the posts yourself, it is important to submit them to other sites other than your blog. When put your URL link at the end of your article, it provides a backlink to your blog, and thus increases your exposure in the search engines. This also provides free and valuable traffic back to your blog. One of the oldest tricks to gain exposure to your site is to ‘ping’ your blog after it has been updated. This process makes the search engines aware that you have updated content, and it can provide a quick burst of traffic back to your blog. Some also choose to allow others to subscribe to the RSS feed of the blog, which has a viral effect and can get a blog a large amount of exposure. With a combination of these elements, a blog can quickly can a mass amount of exposure. Many have found blogging to be a very effective way to make money on the internet, because they are easy to implement and cost nothing to produce. They are easy to replicate, and one can make money from them just as one can make money from a website. It is for these reasons that blogs have continued to increase in popularity, and marketers will continue to use them to boost their affiliate sales, their Adsense revenue, and their bank accounts.