Golf, Internet Marketing, and The (ppc) Follow Through For Success

August 6th, 2009 admin Posted in marketing |

By Steve Weber

I have to admit I’ve never played a real round of golf. However I enjoy watching it on TV; I appreciate the great talent it requires. If you watch enough golf, you will hear the term “follow through” brought up again and again.

It’s not that easy to understand why follow through is so vital for good results. After all, shouldn’t the actions taken just before and upon actually hitting the ball be the most important? The ball has left the tee…who cares what happens afterwards?

As any golfer knows, the above question is ridiculous; the follow through is vital!

Take the concept of follow through and apply it to Internet marketing. Most of the beginning online marketers I work with initially believe that simply making a site is the key to success.

I wish online marketing was that easy.

Here is a real example of what I mean by “follow through” with respect to Internet marketing:

One of my coaching students created a new page on his site for a fairly high traffic keyword. He researched the keyword well, wrote and optimized the content well, intra-linked the page with the existing pages, etc.

The bad news is that Google placed his new page on their third page of search results for that keyword.

The GOOD news is that Google placed his new page on their third page of search results for that keyword.

Any day you go after a great keyword and can rank it on page three right off the bat, you did great! Now for the follow through!

Placing your content on page 3 for a competitive keyword is Google’s way of saying, “You did pretty well! Now give us a reason to move it to page one!”

I told my student that he could probably get that page moved to page one in a month or two if he followed through with 3 or 4 article submissions linking to the new page, submitted the page to the top social bookmarking sites, create and submit videos to YouTube and other video directories with a well optimized description with the page’s URL, and trying like heck to get a good back link or two from a related site (one-way links of course.)

I told him if he followed through with those steps, it was all but guaranteed the new page would enjoy first page rankings within a few months. If he only made it to page 2, then repeat the entire process using more original content.

There you have it! The next time you see Tiger Wood’s beautiful follow through, let it be your reminder for doing the same with your online business.

Steve Weber helps beginning online marketers build successful businesses. For more tutorials, including videos, visit Steve at his website and learn how to build a home Internet business.

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